The week started with hot news from Denmark, where it was announced that Dansk Underholdning had found a new owner. Danish online gambling operator was bought by Mr Green, a Swedish online gaming company. The purchase was finalized a couple of months ahead of Mr Green’s plans to introduce its own brand in neighbouring Denmark.
Mr Green, a well respected name in the online casino business will cash out €9 million for the acquisition of Dansk Underholdning, with the possibility of paying additional €650,000 if certain contractual clauses are fulfilled. If everything goes as expected, the deal with officially be confirmed in April.
The aforementioned €9 million was paid in cash so no dividends will be paid to the shareholders. In practice this means the company will immediately start bringing money to the new owners and will have a significant impact on their 2017 earnings.
The newest member of Mr Green family operates several brands in the Danish market – Bingosjov, Bingoslottet and Balletbingo being the most famous. In terms of revenue, Dansk Underholdning earned nearly four million euros in 2016, an increase of 27 percent in comparison to 2015 results.
Current top management of the company will remain in their positions and both parties emphasize the significance of the acquisition for the market itself. Per Norman, chief executive officer of Mr Green expressed his pleasure with the purchase, stating it was a priority in company’s plans to expand on the Danish market.
It seems Denmark is becoming quite appealing to online casino operators. Vera&John and InterCasino are the latest brands that have received the licence to operate in the Scandinavian country, while another famous name, LeoVegas, is expected to join them this year.
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