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Yggdrasil and William Hill Take Partnership to a Whole New Level
Staff Writer 02/02/2017 News No Comments 183

The provider of the world’s best online casino games, Yggdrasil Gaming, has signed a direct integration arrangement with William Hill, a leading gaming operator, and the deal will be implemented by its Gibraltar gaming section.

Being the best often means being able to estimate the market and choose your partners wisely. That is exactly what Yggdrasil is doing with one of the most successful bookmaker and betting operator William Hill, whose name you can see even in the Financial Times Stock Exchange 100 Index, and about whose successes is heard worldwide in the world of gaming.

Both companies see this agreement as an important step and kind of a milestone for their businesses. For Yggdrasil Gaming the agreement will bring new and fresh commercial approach, as well as a new powerful platform to sell and develop games. Meanwhile, the integration will give William Hill a full access to the whole set of Yggdrasil’s slot games, which also include smash hit titles such as Vikings Go Berzerk, Big Blox, Joker Millions and many more top selling games.

The integration agreement will as well enable the big operator to completely exploit the amazing Yggdrasil’s portfolio of promo tools, including BOOST™, a unique in-game promotion which allows the game a totally new level of functionality and BRAG, social sharing instrument and will give the opportunity for the players to see the winning spins repeated and share it on social media. This is the fourth agreement that Yggdrasil Gibraltar has signed since June, when it received a license.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, commented on the partnership:

“William Hill is one of the most respected names in gaming, so it is obviously a huge thrill to add such a trusted and successful tier one operator to our ranks.”

Yggdrasil Gaming

With the headquarters in Malta and main development part in Krakov (Poland), and regional offices  in Stockholm and Gibraltar, Yggdrasil Gaming quickly became one of the world’s largest game suppliers and a provider of great amount of online and mobile casino titles of a superior quality. Countries where Yggdrasil Gaming holds licence are Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil Gaming is a winner of Slot Provider of the Year at the 2016 EGR B2B Awards, and numerous other industry awards, and they are considered one of the fastest growing companies in the industry.

William Hill PLC

Tradition longer than 80 years in the world of betting and many years of experience made William Hill a true giant in the gaming business. One of the world’s biggest names in the betting industry employs over 16,000 people in nine countries, working daily on creating new generation of games that will meet high standards of 21 century players.

In 2015 William Hill had 26% market share by the shops number, while in the United Kingdom the company became the main bookmaker with 2,371 licensed betting shops which are land-based. Now the company is using the means made by retail to finance the growing opportunities in digital and international markets.

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