Maltese provider of online and mobile casino games Yggdrasil Gaming will expand its market presence in the following month by making a debut in the multiplayer bingo world.
Yggdrasil will offer a completely new and unique product designed to help operators take their casino and sportsbook offering to a whole new level.
This new product is a mobile-first, created with a goal to offer players a flexible and modern bingo experience while on the go. The product itself works in both portrait and horizontal views, and according to the company’s officials, it will offer a seamless experience for tablet and desktop punters as well.
Yggdrasil will also offer its in-game promotional tools, BOOST, along with a wide range of other tools aimed at promoting social interaction, including a chat function, and a new reaction features for an overall enjoyable environment.
The company also plans to integrate mini versions of Yggdrasil video slot into the interface, which will undoubtedly make the new bingo product more popular. In addition to all of this, Yggdrasil will add ground-breaking mechanics to the new product.
Commenting on the latest move, Yggdrasil Chief Executive Officer Fredrik Elmqvist said the company had been analyzing bingo for some time and had realized there was exciting potential to innovate in what had become a relatively dormant area of the industry.
Elmqvist stated that with help of Yggdrasil’s in-house social and gaming expertise, the company could offer a completely new dimension to bingo. According to him, this will, in turn, attract a new demographic of player to the market on a much lower CPA basis compared to casino, driving revenues directly and indirectly through the company’s BOOST tools and mini-slots integration.
Elmqvist is convinced the players will instantly recognize industry-first features for bingo, which have been adapted from the wider casino space, reinvigorating the much-loved pastime and raising the bar against other products on the market.
Apart from the bingo, Yggdrasil Gaming offers a wide variety of casino solutions with a state-of-the-art gaming platform hosting not only a number of leading video slot titles but also inbuilt social tools.
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