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Yggdrasil Gaming Expands Presence In Italy With Lottomatica Deal
Staff Writer 03/24/2018 News No Comments 76

Maltese-based online gambling operator Yggdrasil Gaming has announced it will expand its presence in Italy.

After signing partnership deals with Eurobet, Snaitech, and Gioco Digitale, Yggdrasil Gaming has inked a new deal with one of the biggest Italian gaming operators, Lottomatica.

An Important Deal

Under the provisions of the latest agreement, all Yggdrasil games certified by the country’s gaming and betting regulator Agenzia Delle Dogane e dei Monopoli (ADM) will be available to players on Lottomatica and TotoSi websites. In addition to this, the renowned operator will gain access to Yggdrasil Gaming’s set of in-game promotional tools, BOOST.

Commenting on this important move, Yggdrasil Gaming Chief Executive Officer Fredrik Elmqvist said Italy had quickly emerged as one of Europe’s most important online gaming markets, and major operators like Lottomatica had played an important role in this process.

Elmqvist added this partnership enabled the company to build upon its favorable growth in Italy and develop a long-lasting and fruitful relationship with Lottomatica.

Increasing The Footprint

Yggdrasil Gaming expressed its interest in entering the Italian market a year ago, while the first concrete move was made in May when the company announced it would offer a number of its games through GVC Holdings-owned Gioco Digitale brand.

The firm’s governance regarded Italy as an important market, with the potential to achieve excellent results.

Soon, Yggdrasil made another move. In December, the operator headquartered in Sliema, Malta signed a new agreement with Eurobet Italia. The new deal offered Yggdrasil’s portfolio to Eurobet’s customers, who also gained access to the company’s BOOST tools and the BRAG social sharing tool.

But only a couple of day later, another agreement was put to paper, this time with Snaitech.

It seems the Italian market is very appealing to Yggdrasil since it has recently announced that it plans to launch its bingo and table games solutions, thus improving the company’s multi-channel offering in the country.

Yggdrasil Gaming offers its services to customers in Romania, Malta, Gibraltar and the United Kingdom. Spain will be added to this list in the second quarter of this year.

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