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iSoftBet's New Games and Brand Manifesto April 2021
iSoftBet’s New Brand Manifesto, New Deals & Games
Staff Writer 04/28/2021 Blog No Comments 22

The good people of iSoftBet decided it is time for a bit of change in the way they do their business. Get ready for a fresh brand manifesto, which puts all partners and players at the heart of iSoftBet’s development.

The new mantra is called “Serious Fun,” and its focus will be on respect, passion, and curiosity. The new manifesto follows the amazing growth of the company. The introduction of best performing game intellectual property, proprietary mechanics, and platform features lead to exceptional game and platform development.

With the success of the game and platform development came large-scale enhancements across all areas of the business. One of them is hiring a lot of new staff during 2020. Development teams engaged in a growing list of video slots, and its industry-leading GAP platform have been expanding. As a result, the offer now includes over 8,000 titles from 70 global studios.

As the business expands with the company signing deals with new partners, iSoftBet also decided to appoint more staff. Chief Marketing Officer, Head of HR, Chief Technology Officer, and Head of Business Development are now on the team. Their main objective is to continue the accelerated growth of the company, following the new brand manifesto.

Respect, Curiosity, and Passion as iSoftBet’s Values

It is crucial for iSoftBet that the members of their entire team feel the respect of their colleagues. That is why the award-winning online games supplier and content aggregator create an environment where both employees and customers are listened. Every game released is a product of the entire team, and the spirit of togetherness is felt all the time.

Every single title is a result of curiosity to differentiate. This curiosity resulted in delivering one-of-a-kind products and highly innovative mechanics in the iGaming industry. The novelty combined with creativity has been offering memorable experiences to gamers for years.

Passion is probably the most important ingredient of every business. Without passion, there would have been nothing. The desire for learning, innovation, and improvement make iSoftBet deliver top-notch products and high-quality entertainment.

These three core ingredients make iSoftBet great. The London-based company is currently present in 19 regulated markets all over the globe. Some of the biggest operators in the business are using iSoftBet’s services.

The new Serious Fun mantra will ensure the continued success of the company. It will also strengthen their approach and professionally deliver a fun experience, according to Nir Elbaz, CEO of iSoftBet.

New Partnerships to Follow Their New Mantra

With the new mantra came new partnerships, and iSoftBet signed plenty of new deals in 2021. To increase the presence in Italy, iSoftBet signed a contract with Blox. This Italian iGaming platform is user-friendly, fulfilling custom-tailored requirements of clients. This makes Blox better than the competition, promoting their lists of games across markets.

Thanks to this new partnership, some of the best iSoftBet’s games will now be on offer at Blox, including video slots like Aztecs Megaways and Gold Digger. Next in line, we have the signed partnership with EGT Digital. This company has more than 2,300 employees across the globe. It is present in more than 80 countries and has 20 years of experience.

EGT is only following the footsteps of SkillOnNet and Rootz, companies that have already signed partnerships with iSoftBet. The latest news about the expansion of their business is the signed agreement with OlyBet, one of the biggest brands in the Baltic States.

Twisted Tales Celebrate the First Birthday

In a year of plenty of success and changes at iSoftBet, we need to point to one more important fact. The Twisted Tales series is celebrating its first birthday. It’s been a whole year since the release of the Sheriff of Nottingham, a five-reel, three-row video slot with 25 lines.

Next, we had the Morgana Megaways, inspired by King Arthur. The cherry on top in 2020 was Queen of Wonderland Megaways, inspired by Alice in Wonderland. In 2021, one of the most notorious villains from England found his way to the reels of Twisted Tales. Moriarty Megaways is the newest addition to the series. Players will once again see the famous professor battle against his enemies, Dr. Watson and Sherlock Holmes.

Fortunately for all Twisted Tales enthusiasts, the arrival of Professor Moriarty does not mean that the series will end. According to iSoftbet’s officials, plenty of other villains will get into their games in 2021.

New Games in 2021

Apart from the Twisted Tales series, iSoftBet is working on other video slots as well. The latest game to see the light of day is Super Reel: Spin it Hot. This five-reel, three-row fruit machine uses the unique Super Reel. Land Spin it Hot symbols, and you will see the power of Super Reels.

If you want to celebrate St Patrick’s Day, you can play Wishing Wheel. This highly volatile, five-reel video slot offers you a Wheel you can spin and get modifiers, as well as the Ultra Reel option, with huge win potential. You will not find the end of the rainbow, but you might find your very own pot of gold.

Fans of Aztec Gold Megaways can enjoy the sequel called Aztec Gold: Extra Gold Megaways. The action-packed video slot offers features like Aztec Gold Cash Respins, Win Multipliers, Cascading Reels, Mystery symbols, Hold and Win, Sun Disc Boost, and more tasty modifiers.

As it may seem, the new Serious Fun mantra, and the new manifesto, including respect, curiosity, and passion, are really proving that iSoftBet had made a slight turn in the way of doing business and is now operating better, taking care of both their employees and their partners. Being one of the most important players in the iGaming industry, there is no doubt that the company will continue growing and expanding its presence worldwide.

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