Yggdrasil Gaming is having a great year so far. Recently published quarter results revealed the company had made an excellent start to 2017, with the latest move promising to further increase the market share of the Maltese-based developer.
Market Offensive Continues
After a successful completion of the integration process with Gioco Digitale brand, Yggdrasil has become available on the highly competitive Italian market, for the first time ever.
Gioco Digitale is owned by GVC Holding, one of the world’s biggest names when it comes to gaming and online gambling, with Bwin and Sportingbet being some of the brands the company headquartered in the Isle of Man owns and operates.
Yggdrasil has an extensive portfolio of HTML5 titles, but at the moment only 11, including Dark Joker Rizes, Vikings Go Wild and Nirvana, are certified under Italian regulations.
Customers in Italy will also gain access to BOOST, Yggdrasil collection of game-related promotional services, while the social sharing tool, BRAG, will be at their disposal.
Yggdrasil Gaming CEO, Fredrik Elmqvist emphasized the importance of this move, since the Italian market had become more popular in recent years. He pointed out the fact mobile gaming had a significant share of the market and that everyone at the company was looking forward to see the reactions of the Italian customers.
Liron Snir, GVC Holdings Chief Product Officer was ecstatic they would have the opportunity to introduce Yggdrasil games to players across Italy.
He said it had been a pleasure to work with Yggdrasil and added he was convinced the titles would be well received.
Bwin.it will soon become another GVC Holdings-owned brand to go live with Yggdrasil games. According to Elmqvist, the company is working with GVC Holdings to have the games ready in the near future. The launch date has yet to be set.
About Yggdrasil Gaming
Yggdrasil Gaming is a well-known provider of high quality online and mobile casino games. The company received its first license back in 2013, while only a year later parted with Flash content, offering only HTML titles to players worldwide.
The company currently operates in a number of countries including the United Kingdom, Sweden, Belgium and Estonia and it’s regulated by the Maltese Gaming Commission.
